Hi, I’m Kristina. I'm a creative strategist with a background in public relations and more than 15 years of experience helping businesses figure out how they want to show up, what they want to say and how to bring it all together.

I earned my bachelor’s degree in Communications with a specialization in Public Relations from the University of North Florida. Over the years, I’ve worked with startups and established businesses through branding, websites, creative strategy, and online support.

What I enjoy most is figuring out the pieces before the design starts: who you're trying to reach, what makes your business different, what isn't working and what your customers actually need to understand about you. 

A pretty website is nice. A pretty website built on a clear strategy is much more impactful.